An SMS Messaging Case Study
Improve Communications: Embrace the popularity & convenience of text technology
Our networked SMS solution breaks down communication barriers. Email is not always accessible and phone messages can linger on an answer phone.
People love to text; it’s convenient, instant, unobtrusive and cheap. Text is fast becoming the defacto communication method for educational establishments and businesses that need to contact with students, staff and colleagues quickly.
SMS is the king of mobile messaging - 8 trillion text messages were sent in 2011
The texting culture exists; so why not build on this and implement an SMS Gateway to facilitate text communications throughout an organisation?
An SMS Gateway brings text messaging into the business environment – and its easy to install
ProcessFlows’ Text Message Server (TMS) is easy to set-up and install and comes with MS Exchange and Outlook integration ‘straight from the box’.
- TMS can cope with large volumes of text traffic
- The system can be set up to deliver messages to multiple numbers at a time and create departmental user groups if required – ideal for more general reminders
- The included API makes it easy to expand SMS functionality and integrate it with other systems/departments
- Provides a full audit trail for compliance
A ProcessFlows’ SMS Gateway conducts text communications at the Royal Academy of Music
The Royal Academy of Music is using SMS technology to enable text messaging communications between students and staff. Unlike email or phone, text is instant, non-intrusive and reliable – it is the perfect way of getting in touch with busy students always ‘on the run’.
A firm academic and musical foundation which fits in with today’s university culture
700 students from over 50 countries, in more than 20 musical disciplines attend the Royal Academy of Music – following the footsteps of former students such as Elton John and Annie Lennox.
There is always a lot going on at the Academy; lectures, rehearsals and concerts. Events, organised and managed by the concerts team, regularly take place at the Academy’s concert halls and locations across London. Student musicians are also in demand for external events.
Good communications are essential
It is the responsibility of the Concerts Team to make sure that people receive the correct information in a timely way, the right people are in the right place and last minute sickness or absences are covered in time for a performance.
Email and voicemail was not reliable
Emailing and calling people to let them know about any changes was not ideal. Often the messages were not picked up until it was too late.
SMS messaging solved the problem
The Academy’s IT department had some experience of SMS. ProcessFlows’ Text Message Server came in within budget and instantly improved communications; allowing staff to quickly get a message to students at anytime, and obtain an immediate response if necessary.
Duncan Malthouse-Hobbs, IT Manager at the Royal Academy of Arts said:
From an IT perspective, TMS is simple – it really is ‘plug and play’. User feedback is also positive; the concerts team say that without text, it would be almost impossible to get hold of students at short notice and their job would be much harder. Other departments have seen the benefits, so we will be expanding TMS not only into these, but also into the library, where it will be used for reminders, a process currently done via email.
More information
For information on any of our solutions or products, please call us on 01962 835053, or email sales@processflows.co.uk.
