Outsourcing Administrative Functions: Data Cleansing
May 9th, 2012 by ProcessFlows
Successful organisations often talk about having good and healthy business relations with their clients. Such relations, often built with a great amount of work over a number of years, are the backbone of new business, hence the common statistic that 80% of new sales come from 20% of existing accounts. These figures have long been recognised in the business world as an effective guide to sales and marketing initiatives.
In order for an organisation to abide by this rule, a clean database should be constantly maintained.
What is data cleansing?
A lack of up-to-date and correct data may lead to significant disadvantages to an organisation, mainly jeopardising those precious customer relations. On-going data cleansing will ensure compliance and consistency, especially when sets of data are combined from different databases.
Through data cleansing, clients’ information is updated and verified, making sure staff will reach the right person on the right number. Adding more information or removing unnecessary details is also essential.
Nowadays, client information changes at an even faster pace. Whether people retire, move or leave a company, those changes should be timely reflected in the database. Identifying duplicate accounts and ensuring opt-outs are not contacted is also part of database management. For mailer campaigns for example, data cleansing will ensure that bounce-backs are at a minimum. Regularly updated information is truly a key business asset that increases the efficiency of staff and the success rate of sales and marketing efforts.
For companies that have branches in more than one location, where people work with the same clients, data cleansing is indispensable as inaccurate records can be damaging to the business. Once updated, the data should be visible in all locations thus ensuring a transparent and effective workflow.
Outsourcing
As organisations grow their business, they need more resources in developing core products or services, rather than focusing on non-essential but necessary functions that can be outsourced to specialised providers. Data cleansing is one of those functions. Outsourcing to a reliable provider can help you maintain your business-critical information at a high quality. Also, by entrusting this process to an Outsourcing provider, companies are able to better utilise resources.
Outsourcing data cleansing can help you:
- Grow your team
- Focus on development and innovation
- Achieve a clean database at a lower cost
- Minimise managerial responsibilities
With strategic outsourcing of non-core functions, companies are able to focus their long-term efforts on developing the business and expanding offerings.
To find out more about Outsourced Data Cleansing with ProcessFlows, please visit our Business Process Outsourcing website, email sales@processflows.co.uk or call us on 01962 835053.




Outsourcing is not only a financially wise business strategy, but it is also a great way to grow your business, with lower costs and less risk than internal expansion.
Whether you are selling a product or providing a service, it is necessary to process your customers’ requests quickly. This can be a challenge when the volume of orders is difficult to process using the resources you have. Consequently, this could lead to heavier managerial burden over your staff, stressful situations for the whole team and may result in dissatisfied end users, due to delays.
Both terms imply export of production or functions, nonetheless they are fundamentally different. In both cases, however, a business may choose to use the services of an outsourcing provider or undertake the process itself. Which type of outsourcing works best, depends on the organisation’s goals, business process, and risk management strategy.
However, outsourcing an operation to offices on the other side of the world is not a viable choice for SMEs, or for organisations wishing to outsource just one or two business functions. A far better option for these cases is ‘nearshoring’, which still offers lower overheads than locally-based staffing, but has none of the distance or language pitfalls associated with offshoring.


